Fashion Designer Senior & product developer
In charge of Teens collection (girl's from 4 to 16) & creation of a new line “Mini Sxy” (girls from 1 to 5) taking care off all the concept starting with color palette, selection of fabrics (woven & knitted), styles, denim washed & finished, checking fits for all sizes & diferent styles, following latest trends.
Checking the garment’s sales, inspiration for graphic design, contact and negotiation with providers.
Showrooms for direction department.
Presentation to the client & realization of catalogs for presenting the collections. Staying involve in the shooting for the public photos on each collection.
Travels to international fashion shows in search of latest trends like CIFF, LA Market, Pitti Bimbo. In charge of 2 projects with a NY international company for fitting of junior & teens lines.
New collection
New collection
New collection
New collection
New collection
Design also of all the merchandising at sales floor, labelling, Runways and staying involve in the shootings for publicity
The complete concept